Biochar & Yeast Nutrition

 wine yeast cellsI love Twitter. For example, biochar would not be on my radar today if I was not following @RandallGrahm on the platform. I remember reading an article on terra preta some time ago (might have been this article in National Geographic) but it is Randall’s sustained expression of enthusiasm for biochar as a vineyard amendment that has me thinking of it more specifically.

There is plenty of information on biochar available online to the interested reader. Briefly, biochar is a carbonized residue produced by pyrolysis of cellulosic biomass (such as crop residues–both field residues, and processing residues such as nut shells, fruit pits, etc.–as well as yard, food and forestry wastes, and animal manures) under conditions of limited oxygen. The products of pyrolysis are bio-oil, syngas and biochar. The first two products are combustible substitutes for petroleum-derived fuels. Biochar residue can be used to improve acidic and agriculturally-depleted soils. The feedstocks used greatly affect the utility and suitability of the derived biochar product for building or rebuilding any particular soil.

What got my attention was Randall’s tweet that application of biochar in the vineyard can increase the assimilable nitrogen in grapes. Continue reading →

2011 Vintage & The Rain

Sampled the vineyard yesterday, confirming that Syrah (approaching 23° Brix) is two full weeks ahead of Pinot (not quite 21° Brix) this year. Awesomely weird; feels like down is suddenly up.

Jennifer Thomson tweeted this morning that “Diageo reports they are bringing Chard & Pinot in around the clock for next 72 hrs. Anything 23.5° Brix + or close accepted.” There is a stench of panic in the air (or did the dairy guys just fertilize?). Rain is on the way. The latest NOAA forecast discussion predicts an accumulation of 1″-3″ in the first part of next week:

The main story of the forecast continues to be the early season storm system impacting the region next week. The GFS and ECMWF are in better agreement about the timing of this storm…giving extra confidence to the forecast. For now…the first round of rain will approach the north bay Monday morning and travel south through the region during the day. The entire region should see precipitation by Monday night. Tuesday will see mostly dry conditions…with occasional lingering showers in the area. The big day next week looks to be Wednesday…as both the GFS and ECMWF show the greatest accumulation of precip…colder temperatures…and possible strong winds. Other than a few showers possible on Thursday…dry conditions will prevail through the rest of the work week. Daytime high temperatures will also return to near normal values.

This is worrisome. But not the end of the world, or even of the vintage. There will be the usual wailing in the wine media asking “did you pick before the rain, or after?” as though it were definitive for wine quality. But there is so much else going on affecting wine quality this year a few inches of rain are just a minor distraction. For instance, Adam Lee posted this morning that one of their blocks of Pinot yielded just 1.5 tons off of 3 acres. That’s what is going to define this vintage, not rain.

I expect a compressed harvest and tank space issues. I’m off to Central Valley Builders Supply this morning to pick up some T-bins (fermenters) just in case.

To Decant Or Not

That is the question. I have a number of decanters around the house. I use them when I have a wine that needs to be removed from a sediment in the bottle. But I never decant a wine hours before serving it to let it “breathe” and I don’t own one of those thingamajiggys that aerates the wine as you pour through it. One, I don’t buy wines that some think need such treatment to taste “better.” Two, I value the more gradual change in a bottle of wine as it opens up in the glass over the couple of hours it takes us to drink it.

For me the second point calls into question the validity of the premise implied in the first–that aeration actually improves wine. It may change them, but does it really improve them?

This morning Joe Roberts (1 Wine Dude) tweeted about this article in Bloomberg Businessweek where Nathan Myhrvold discusses “How to Decant Wine with a Blender.” Joe’s comment about hyperdecanting: “I know a lot of wine geeks that actually do this.”

My first thought was “really? why?” Is this just another example of our “more is gooder” cultural imperative? Or is it wine geeks feeling the need to insert themselves in to the winemaking process?–”hey look I made it better!” My second thought was “whatever, you bought it, it’s your wine–you can mix your ’82 Margaux with Tab and serve it over ice if that’s what floats your boat. It’s not like you’re shooting paintballs at the ceiling of the Sistine Chapel.”

But careful reading of Myhrvold’s article reveals an interesting nuance. Early on he states that hyperdecanting in a blender “…almost invariably improves red wines—particularly younger ones…” This is a subjective evaluation, and I believe if you put ten people in a room to taste a blended ’82 Margaux next to a bottle decanted just to remove sediment, you’d get some lively argument about which wine was “better.” (Especially if I was there.)

Then comes something interesting: Myhrvold talks about using a triangle test to remove bias. With at least 10 judges, and multiple presentations. It’s not surprising that the former CTO of Microsoft understands the value and utility of the triangle test as a research tool. It would be astonishing, though, if consumers and professional wine evaluators actually started to use the method to eliminate bias in tasting.

From my perspective the best part of the article is when Myhrvold walks back his assertion that hyperdecanting “improves” the wine, when he says that “…hyperdecanting does clearly change the flavor of the wine.” Note: changes, not improves. He follows up with “To determine with scientific rigor whether your tasters prefer the hyperdecanted wine requires a more complex trial called a ‘paired preference’ test, or ‘square’ test.”

Absolutely. And I can tell you from experience that the results of this sort of evaluation are often something like “60 percent of the tasters prefer wine X at the 90% confidence level.” In other words, on average 6 out of 10 tasters (not necessarily the same group of six in each trial) prefer wine X about 9 out of 10 times.

Does this mean wine X is “better”? No. It still means that a group of tasters express a subjective preference for wine X. If 10 out of 10 tasters prefer wine X at the 99% confidence level, perhaps then we would be justified in concluding that wine X really is better.

Demagoguery At The Wine Party

When I am into harvest there is not much else that can get my attention. When harvest is on, I’ve got my head down, in the moment.

But at the moment for me harvest is decidedly not on–yet (see my last post). Oh, I am busy–don’t mistake me–mostly selling wine but also monitoring and managing the vineyard, prepping for harvest, lining up clients and grape buyers, and seeing if I can fit in a bottling.

But without grapes coming in, demanding my immediate and undivided attention, I have time to read. And sometimes I read what others have to say about the world of wine. And a lot of what I read about wine these days–especially online–is sheer demagoguery and/or self promotion. Under ordinary circumstances this stuff would not get under my skin, except just now I am stretched on tenterhooks about the lateness of harvest. And the ever-present fiscal pressures don’t make me any more sanguine.

Lately I have been helpless to resist the pernicious effects of a lot of self-righteous, complacent, condescending blah blah blah about terroir, and natural winemaking, and biodynamics, and how-wines-should taste, and scores-should-mean-nothing, and especially no-wines-over-14%. So tonight, in a fit of pique, I’m going to tell everyone how I really feel about all of it. Continue reading →

No Harvest Yet :-(

It is the day before the autumnal equinox and I haven’t picked grape one. A week ago I was sweating bullets over this, in spite of it being cold outside–in fact because it was cold outside. I have been mostly tweeting it up from the vineyard this year, but it is time to make a more permanent record here in the blog.

2011 is a cold, late vintage

A week ago it was clear we were at least a month behind what I would think of as normal. In the middle of September I had LOTS of green berries in every variety at the Estate vineyard. Terrifying, truth be told. Today was a better day. Leaf thinning 110920 Continue reading →

A Tale Of Two Press Releases

A new winery has opened in Sonoma Valley. Since Roche Winery sold their production facility several years ago we locals have been wondering what all the new construction at the site has been about. There was a sign on the property announcing “Rams Gate,” a very thin web site, and a lot of speculative talk.

Well, according to their press releases Ram’s Gate Winery opened their doors today. Their new website is no less lean and cryptic than the old one, but hey they have a Facebook page and a Twitter feed so they MUST be serious.

Far be it from me to second guess how a new winery would choose to manage the PR around their opening, but I would not have known anything about it except for a couple of emails that dropped into my inbox from the Sonoma Valley Vintners & Growers Alliance (SVVGA). Perhaps that is deliberate. Turns out that even if I did not have a winery it looks like perhaps I am not a part of their target demographic.

Let me ‘splain. Continue reading →

No One On The Corner Has Swagger Like Us

Close friends know I have been a M.I.A. fan since 2004. Closer friends know that weekend nights I sometimes turn DJ. A+B= this is how the Labor Day weekend has felt so far:

Wine Marketing As A Sandwich

Yeah. A sandwich. Bear with me–this ain’t rocket science.

First and foremost–if your filling is not delicious, you aren’t even in the game. It can’t be a great sandwich if the filling is not delicious. The filling can be many things–hopefully many things that complement each other.

But fillings are distinct from condiments. If you notice the condiments first, before the filling or the bread–if they are the star of the show, or even draw your attention–then something is wrong. A really great sandwich is never about the condiments.

But it can’t be a truly great sandwich unless the bread is also a star–the bread should have equal billing with the filling. Great bread complements the delicious filling–presents it in its best light, and enhances it. And for the sandwich to be transcendent, both the top and the bottom pieces of bread have to be equally good.

When it comes to marketing our customer experience, I think of a great sandwich. The wine is the delicious filling–duh. The condiments are the obvious things–like branded hats, shirts, corkscrews, bags, posters, etc. In my humble opinion if you walk into a tasting room and see lots of condiments, run away, run away! The filling is not delicious! Taken to the extreme, even that lovely building– the manicured grounds and vineyards–are also condiments.

But the bread is the thing to look for. The bread is the customer experience and customer service. I see the top piece of bread as our initial contact with our guests. The bottom piece of bread is our follow-up with the customer after their visit: things like concierging, order fulfillment, phone calls and emails–all the things that an engaged business should not need customer relationship management (CRM) software to accomplish in an authentic manner.

I am working with my staff to create the perfect sandwich. We have no condiments. But we are working on our bread–every day.

Is The Customer Always Right?

In a word–no. End of discussion. I refer the reader to the wise thoughts on this question expressed by Herb Kelleher, Gordon Bethune and ServiceGruppen (click here for a nice synopsis).

Since we opened in May, 2005 we have relied on our semi-hidden location to weed out the people who might not “get” our unusual take on the tasting room experience. Typically, people who seek us out have been very receptive to our brand of wine tasting. But it was inevitable that sooner or later someone was going to come in who could not be satisfied. We do our best, but we realize we can’t meet every customer’s expectations.

Today we received our first really disparaging Yelp review. My first thought was “oh thank god – the pressure is finally off!” Receiving universally positive reviews pressures everyone to perform like circus monkeys. That kind of pressure leads to in-authenticity, and in-authenticity is contrary to what we are really trying to provide our customers.

But seriously, these particular folks should never have come in to our Salon. It is not and never was going to be their kind of thing. That they stayed despite their discomfort–and then decided they had to write a bad Yelp review about it–tells me way more about them than it does about what my staff might or might not have done to turn them off.

I’m backing up my staff on this. In our post-mortem we determined that we had provided the same experience for this person that we do for everybody–it was the customer who determined to be disgruntled by it.

Our approach to guests stresses two-way interaction over fawning obsequiousness on our part. We are not just hosts, we are the people who actually make the wines we are pouring. We expect some respect for that. In return we show a lot of respect, including respecting the space of those guests whose demeanor and body language suggest they would rather not talk to us (or be somewhere else).

The review was written by someone who threw off this vibe. Nevertheless we recall they stayed for at least an hour, and even checked in on Yelp–weird behavior for someone so deeply affronted they wrote that they felt “…judged [b]y nearly everyone around…, glared at, eavesdropped upon, scoffed at and overall disrespected.”

So I wrote a reply to the review on Yelp. In essence it read: “Dear Ms. Dakonta F.: We will miss you. Love, John” (thanks for the inspiration, Herb Kelleher).

This was just my most recent Happy Gillmore moment.

Judging A Wine On Its Own Merits

I recently came across this exchange between Wine Wonkette (Amy Corron-Power) and 1 Wine Dude (Joe Roberts) on Amy’s “Another Wine Blog” (which is up for a 2011 Wine Blogger Award–and BTW so is Joe’s blog).

  • Joe: “Do critics give decent ratings to wines that they don’t personally like but otherwise are made well, just in a style that they personally do not prefer? I know I do – and have been taken to task for it several times on-line, but have always come back to the fact that I try very hard to minimize (NOT exclude!) my personal preferences when it comes to coming up with a firm rating / recommendation.”
  • Amy: “I admire your ability to judge the wine on its merits versus simply your own personal taste.”

Interesting concept, but…

I don’t think there is any such thing as “judging” a wine on its merits.

No disrespect to Joe or Amy, but in my opinion the idea is an oxymoron on its face; it begs the question of the standard that is being used to judge. Judgements based on sensory evaluation by can never be completely objective, because individual taste will ALWAYS play a role. Continue reading →